PDF Ebook , by C. J. Hayden
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, by C. J. Hayden
PDF Ebook , by C. J. Hayden
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Product details
File Size: 3755 KB
Print Length: 275 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: AMACOM; 3 edition (May 28, 2013)
Publication Date: May 28, 2013
Sold by: HarperCollins Publishing
Language: English
ASIN: B00CB1J8C2
Text-to-Speech:
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Amazon Best Sellers Rank:
#109,778 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
I read this book a few years ago and still go back to it. I am the Chair of our law firm Marketing Committee and the Chair of our firm's Construction Law Group. I bought this book for all the members of the Construction Law Group and for every other lawyer who wanted one in the firm (35 lawyers).One of the most helpful things that this book provides is a menu of actions to take and methods to use for your marketing, rating each of them in effectiveness. You review that together with the description of the area that is currently holding you back to move you forward effeciently and in a manner that fits your personality--if you are not a public speaker or are not a gregarious party person, you don't have to be--you do what is comfortable for you (OK, we all have to stretch a little, but if you don't write you don't have to become a blogger).This book will help you grow your book of business. The follow-up books are good, too.
As a marketing and revenue consultant, I find myself spending a lot of time reading and reviewing marketing and sales books for ideas, tips, and strategies that I have never heard about before.Now that I have that out of the way, I want to warn you, nothing in C.J. Hayden's book is new or unique.Not one single thing.What C.J. does that makes this book pure genius is that she takes the stuff that you know and know you should be doing and puts it in front of you in a way that forces you to take action.I mean, if you don't take action after reading this book, you will never take action.That's how great it is.What do you want to do?Get more sales? There's a strategy in here.Fill your sales pipeline? Gotcha again!Need help following up? Great! I've got a thing or two for you.And, what holds it together is the checklist and scoring system. Games and tracking work and C.J.'s checklist and scoring system are so simple that you will, again, have to use them. It just won't be an option.
This is an amazing book. I bought the first edition back in the early 2000s to help me organize my marketing efforts. This one I bought as a raffle item and the gentleman who won it made a point of letting me know how helpful it was to him as well. It MAKES you design a 28 day marketing plan. You pick one area of focus and then it gives you many ideas for tasks to do to help you reach your goal. It is still my go-to after all these years anytime I need to get more clients.
I have really enjoyed this book. What I appreciate the most is the fact that the author doesn't make false promises or claim to have some top secret tip for marketing success. The truth is when it comes to marketing there is no secret marketing strategies and this book doesn't claim otherwise.Here is what this book offers its readers, the knowledge, guidance, and advice to create your own customized marketing plan and all the things you need to know to put your plan in action. You decide what you're current strategy is missing and/or what area you most want to improve on. From there the book starts to become more focused to your specific needs. Once you know what you want to do, the book guides you to draw up your official 28 day plan and then you get started!If you're looking for a paperweight, this book isn't for you. It's non-stop action from beginning to end, for those of us who are seriously serious about getting clients now! If you follow the directions provided and stick to the plan you've created, it's impossible not to get clients.
This is the second time I'm buying the paper version for myself, and I also have it on my iPad Kindle app.C.J. does such a great job of breaking down the process of getting clients into key strategies, but then also provides you with the step-by-step recipes - the activities - to achieve those strategies.I love books you can both learn from, but also refer back to as a tool. I have recommended this book to anyone starting a business or feeling challenged in their existing business to find clients.
If you're someone who must sell your services to earn your living, this is a must-read book! C.J. Hayden provides a step-by-step system for attracting prospective clients, having sales conversations with them, closing the sale (and following up at all stages of the process)! Now in its third edition (I own the previous two editions too, and have been using her system since 2003), the Get Clients Now! program has proven itself as a time-tested system that can help small business owners create an endless stream of new clients.
This book gives an overall approach on how to develop a plan for getting clients for your service based business. It gives an extensive and in-depth catalogue of individual tactics that you can use, and it provides a goal setting and tracking framework that helps you to define your marketing plan for your business, execute that plan and track your progress.It does not address product-based businesses, since its focus is service businesses. I would be very interested in finding a book that is as thorough as this one but that focuses on businesses that sell products.
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